Why the Cruze is one of Chevy’s Most Successful Vehicles
The 2016 Chevy Cruze has become one of the most successful compact sedans on the market, and also one of Chevy’s most successful vehicles; second only to the Silverado. Why has the Cruze become such a successful vehicle? The success of the previous model was definitely a shock to the auto industry, mainly because Chevy is known for there success with trucks.
In the first 12 months of sales, the Cruze ranked 10th among all U.S. vehicle purchases, and had gained global success prior to the U.S. release. Here are some of the reasons why the Cruze was/still is one of Chevy’s most successful vehicles.
When Chevy first released the Cruze, no one expected it to be at such a low price. The Cruze had a starting MSRP of $17,470 for the base trim when it was first released, and it came loaded with many more standard features than most other compact sedans on the market. This created a major upset in the industry, and combined with the fact consumers could get 42 mpg highway in a vehicle loaded with standard features — they swarmed to it like bees on a honeycomb.
Consumers knew the Cruze would give you the most bang for your buck, and that’s one reason why it gained global fame. For 2016, the starting MSRP for the Cruze will be $16,620; which puts it at even more of an advantage over the competition.
That High-Value Remains for the 2016 Model
For the 2016 Cruze, the low price still comes with a big redesign. It has numerous upgraded components, including lighter weight with a larger frame, upgraded technology, enhanced safety and an upgraded engine — with relatively the same fuel economy. These are all areas of the vehicle that consumers either praised in 2015 (and when it was first released), or areas that needed improvement. As always, Chevy proves to provide what the consumer wants and needs; no doubt part of their success overall as a company.
The new engine is a big advancement, and it’s a 1.4-liter turbocharged engine that gets 153 horsepower with up to 40 mpg highway. While that’s 2 mpg less than when it was first released, the Cruze will be able to perform better thanks to the turbo boost.
The 2016 Cruze will also feature state of the art safety features; such as rear cross traffic alert, lane keep assist, and forward collision alert. The technology has been modernized as well, and it will carry a 4G LTE Wi-Fi hotspot, along with other features like wireless charging, Bose speakers, and an available push-button start.
You would be reading for a very long time if I listed everything that’s upgraded for the 2016 Cruze. With that being said, let’s get back to the main point of this article.
So… What Does This All Mean?
What this all means, is the Cruze was, still is, and is going to be a successful vehicle because of Chevy’s ability to provide the consumer with what they want. When it was first released, there was no other compact car on the market that had the same combination of low-pricing, standard features, efficiency, and overall well-built design the Cruze had. It took the market by storm, and since then, Chevy has snowballed that winning combination into the 2015 and 2016 models.
The fact that it gained global praise before being released in America didn’t hurt either, and was probably one of the driving factors behind its success. For 2016, there is no way to say how the Cruze will do yet. But, based on its track-record, redesign with strategic upgrades, and low-price; chances are it’s going to be a big hit.