Chevrolet Betting Big on Future of Corvette
For many years, the Corvette has been one of the most popular vehicles in the Chevrolet lineup. In fact, this model had one of its best years ever in 2014.
General Motors feels good about the direction the Corvette is headed, which is why the automaker is making a huge investment in its future.
The company plans on spending more than $400 million to build a brand new paint shop at its Bowling Green, Kentucky plant (this is where the Corvette is manufactured). Furthermore, the money will go into making a variety of other improvements, all meant to help keep the Corvette one of the most popular sports cars on the road.
GM isn’t Wasting Time
The project is expected to get underway during the summer of 2015. While it will take a couple years to complete, GM is more than willing to wait. The automaker knows that the pot of gold at the end of the rainbow is well worth it.
The Corvette is Selling Well
GM ran into some tough times a few years back. During that period, many wondered why the company would spend so much money and time introducing the C7 Corvette. While it did not seem like a good idea at the time, things have taken a turn for the better.
In its first year of availability, C7 sales reached approximately 38,000. These vehicles were sold from one side of the world to the next, proving just how popular they remain. Just as important is the fact that sales are up another 2.5 percent through the first few months of 2015.
While it may be difficult for this number to keep growing, as the market is only so big, GM is confident that the C7 Corvette will remain selling at this level.
Putting more money into the Corvette plant is a great idea. Not only does it show the company’s commitment to the vehicle, but it will go a long way in helping it produce some of the top sports cars the world has ever seen.
The Corvette has been in production since 1953, and you can be rest assured that GM and Chevrolet don’t want to see anything happen to its prized model.
Anybody who is interested in one of these vehicles can visit a local Chevrolet dealership for more information and a test drive.